Today Gap Launches 1969 Premium Denim Line for Babies
Today Gap has introduced its newest collection of 1969 Premium Denim made especially for babyGap. The baby denim jeans mimic the Gap's adult 1969 Premium collection which debuted this past summer. Prices for the collection range from $19.50 to $29.50.
"We are extremely excited about this new 1969 Premium Denim collection for babyGap, which merges an emotional feel with a practical touch," said Pam Wallack, president of babyGap, GapKids and GapMaternity. "This collection is all about the fit and fabric. Our team spent a great deal of time to get the pieces just right and the result is a premium denim that is so soft it doesn't require lining and a fit that complements all of baby's ages and stages."
