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MTV Drops Music From Its Logo

MTV New Logo 2010


MTV has dropped the words "music television" from its logo. The words really don't convey what the network is about anymore.
"The people who watch it today, they don't refer to MTV as music television. They don't have the same emotional connection that, say, the people who are writing about [the logo change] do," MTV's head of marketing Tina Exarhos said. Indeed, The Wrap called it "a minor change with major symbolism," while The Hollywood Reporter wrote having "music television" in the old logo was "a constant reminder that MTV was branding itself one way, programming itself another."
MTV is known much more today for its teen dramas and its reality television. They also continue to produce big award shows like the MTV Movie Awards and the VMAs.

Image: MTV

Posted on February 9, 2010





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