WWD reports that
Alice + Olivia is designing a limited edition line of sneakers for Keds.
Alice + Olivia founder Stacey Bendet created a version of Keds' classic Champion style inspired by her spring collection. Available in four colors -- black, silver, pale pink and safari green -- each slip-on shoe is adorned with colored sequins and retails for $88.
"I don't think I removed Keds from my feet as a kid," Bendet said. "I can't even count how many pairs I had. We decided to do a collaboration that would bring a little Alice + Olivia fun to the 2010 Keds Champion."
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The Alice + Olivia collaboration is the first step Keds is taking in repositioning itself as a modern, fashion-forward brand. It plans to partner with other designers and artists who "can bring their own unique vision and creativity to the iconic Champion silhouette," said Keds president Kristen Kohler Burrows.
The shoes are adorable and are just perfect for summer. The line will be called Alice + Olivia for Keds and will be sold at Neiman Marcus this spring. Later on, the line will be available at other retailers and at aliceandolivia.com.
