Target shoppers no longer have to carry their Target gift cards in order to redeem them. Target has launched the Target Mobile GiftCard, which lets Target shoppers save gift card information to a PIN-secure account on the Target.com mobile site. Customers can use a mobile phone with Internet capabilities to retrieve GiftCard barcodes for scanning at checkout. Target shoppers can add value to the Target Mobile GiftCards at store registers and check balances at any time via the Target.com mobile site.
"The addition of Mobile GiftCards to our suite of mobile shopping solutions further simplifies the Target experience for our guests," said Steve Eastman, President of Target.com.