The Recording Academy Unveils We Are Music Campaign
The Recording Academy has unveiled the We Are Music campaign to promote the 54th Grammy Awards, which will air February 12th on CBS. The campaign includes a website which uses technology to visualize music. The site features music from Adele, Foo Fighters, Bon Iver, Skrillex and more. There is also an 80s mix on the site.
Evan Greene, chief marketing officer for The Recording Academy, says,"'We Are Music' is about the passion that music inspires in all of us, about music becoming part of who we are and about how music affects artists and fans on a visceral level. This year's campaign once again emphasizes the social and mobile music experience, and allows music fans to connect to the music they love in a visual way. We are grateful to our dedicated friends at TBWA\Chiat\Day for their continued collaboration and partnership, and for their support of this year's effort."
