Best-Lock Launches Green Blocks at Nuremberg Toy Fair
Best-Lock introduced a set of green and yellow interlocking building blocks made from renewable materials at the 2010 Nuremberg Toy Fair. Best-Lock says its blocks work with the plastic building blocks from Best-Lock, Mega-Bloks and Lego. Best-Lock also introduced a plastic container where the lid forms a base and the bottom can be used as a play table.
"We are doing our part to help the climate but still creating a fantasy play world," says Torsten Geller, CEO of the traditional company. "There is a global trend towards ecological toys and we intend to stay abreast of these changes and focus to an ever greater degree on plant-based materials. Even the packaging made of recycling paper reflects environmental friendliness thanks to its better carbon footprint."
