Motorola Takes on Apple With Super Bowl Ad for Its Xoom Tablet
Motorola has an interesting commercial that will air during the Super Bowl tomorrow. The ad for the Motorola Xoom, a new tablet from Motorola, goes straight after Apple and the iPad. The ad, entitled "Empower the People," is set in an Orwellian, 1984-esque world where technology -- and people -- are limited by restrictive platforms. The group of people clearly meant to represent Apple users are all wearing the same boring white hoodies and white pants, while the Xoom user is wearing a shirt, tie and sweatshirt. The Xoom user is also carrying a colorful flower arrangement and his Xoom tablet. The ad was created by Anomaly New York. Here is a brief teaser of the ad that will air tomorrow. Take a look:
