Hilary Duff has partnered with DKNY - a Liz Clairborne brand - for a new fashion line. WWD says Hilary Duff found coming up with a name was one of the hardest parts about launching the line. In the end she chose Femme. Hilary Duff also had a fashion line launched several years ago called Stuff by Hilary Duff that is being phased out.
"One of the hardest things is to come up with a name,” said Duff of her new line, which she was wearing: a gray fringe T-shirt, leggings and a vest. "But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It's aggressive, but in a good way.”
This isn't the first time Duff had to come up with a name for her own fashion collection. Five years ago, as a teenager, she launched Stuff by Hilary Duff, which used to produce everything from T-shirts to bedsheets. That line is now being phased out and, with the exception of eyewear, there is no longer product on the market.
"I've lost interest in it, and I’m ready to move on and do other things," she explained of the line, which sold at retailers such as Target, J.C. Penney and Kohl's. "I feel like the brand was for younger girls, and I want to do things for girls my own age now."
The partnership with the Liz Claiborne Inc.-owned DKNY Jeans is a big move for Duff - one she plans to be involved in every step of the way. And while she isn't the first celebrity to partner with the company - Fall Out Boy Pete Wentz was first and actress Rachel Bilson was second - she's nonetheless dedicated to it.
Hilary Duff has lots of irons in the fire - actress, musician and now designer. So far she seems to be managing all three pretty well but when you spread yourself thin you can sometimes wind up in feuds.
Macy's, Lord & Taylor and Nordstrom will carry the jeans and prices will range from $19.50 for t-shirts to $64 for outerwear but the products won't ship to stores until August. Below are some sketches of Hilary Duff's Femme line from DKNY.
Hilary Duff has partnered with 
