Cindy Crawford Launching Jewelry Line with J.C. Penney
WWD reports
that Cindy Crawford is launching a new jewelry line with J.C. Penney. The line will be called One Kiss.
The 40-piece collection, called One Kiss, is to hit 600 J.C. Penney stores and jcp.com in April. The line features sterling silver, gemstone and diamond designs inspired by a henna symbol that translates to "kiss." The pieces range from layered chains to drop earrings to stackable rings, all retailing for between $79 and $299.
One Kiss is Crawford's second partnership with the $15.1 billion retailer. In April, she signed with Penney's to launch a home and bedding collection, Cindy Crawford Style.
"Once I got 'married' to J.C. Penney, the opportunity to do more just seemed like the right thing to do and jewelry was a fun departure from bedding," Crawford said. "When I started speaking with the jewelry team, we were definitely aware of the success of the Jane Seymour collection for Kay [Jewelers] and her universal symbol of an open heart. But obviously, we can't redo what someone else has done. So we looked for a universal shape that had an appealing aesthetic. We came across this henna symbol for 'kiss,' which I liked. It was cool, but I love what it means. It's not necessarily a romantic kiss, it could be a mother's kiss. You can also buy it for yourself."
Cindy and the design team camped out at her Malibu home for long hours to design the line. Cindy says she wanted the line to reflect who she is: she spends lots of time at the beach and usually wears jeans. She wanted the jewelry to fit into her own lifestyle.
The new collaboration is part of Penney's plans to add upscale lines at affordable prices. The Mary-Kate and Ashley Olsen line Olsenboye is also a part of this strategy.
