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Chocolate Wars: Kraft to Issue $4 Billion in Corporate Bonds to Help Pay for Cadbury Purchase

Now that the world's second largest food company has won its bid to buy Cadbury, it has to find a way to pay for the deal. Kraft announced it will issue $4 billion in corporate debt to pay for it.
Kraft may sell at least $4 billion of notes due in 3.25, 6, 10 and 30 years, said a person familiar with the offering who declined to be identified because terms aren't set. The Northfield, Illinois-based company won the approval of Cadbury’s shareholders for the 11.7 billion pound ($18.6 billion) acquisition on Feb. 2.

Kraft is marketing its debt as yields on investment-grade corporate bonds rose to 4.623 percent on average yesterday, the highest level since Jan. 13. Investors concerned about the strength of the U.S. economy may favor the foodmaker's debt because its businesses aren't highly susceptible to recession, said William Larkin, who helps manage $500 million at Cabot Money Management in Salem, Massachusetts.

"The food business is less economically sensitive, so it's the perfect play in this kind of marketplace," Larkin said. "Could banks have another leg down? It's possible, if unlikely. Will Kraft be around in 10 years? It's very likely."
The Wall Street Journal reports that the debt will be in the form of corporate bonds, which will provide the cash portion of the $19.2 billion sale price. Most analysts think that Kraft will have no problem selling the bonds.

Tags: kraft | cadbury | chocolate | chocolate-wars

Posted on February 4, 2010
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