Dell has started tweeting exclusive offers on its Dell Outlet Twitter account reports InternetRetailer.com.
Dell, which also announced the campaign in its Direct2Dell blog, says the offer is the first of what will be many Twitter exclusives as it continues to try to build its base of more than 11,000 Dell Outlet followers on the network. The company, which has experimented with different frequencies of communication to customers via Twitter, says it is settling into a regular pattern of one to two tweets a week regarding what’s happening at its online Dell Outlet store. A tweet is a very brief in-the-moment update that a Twitter user—an individual or an organization—posts for his followers on the network.
Dell credits at least $1 million in revenue to Twitter, which it began using in March 2007 as a medium to notify Twitter users of occasional sales. Bob Pearson, vice president of communities and conversation at Dell, says Twitter’s influence on sales is likely larger than the $1 million it can directly tie to the network.
"This is our way of saying thank you," says Pearson of the Twitter-exclusive offers campaign.
Dell was one of the first major brands to start using Twitter. The number of people using Twitter service has really blossomed over the past six months. If you are a Twitterer you can find some of our Twitter accounts here.
Dell has started tweeting exclusive offers on its 
