Comcast is in the process of rebranding its cable, voice and internet services as Xfinity. The move was announced here in a blog post.
Today on Comcast's earnings call Brian Roberts and Steve Burke talked about XFINITY, the new brand for our technology platform and products. Simply put, XFINITY is about offering our customers more - more HD, more speed, more choice and more control over their services. XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want.
XFINITY represents the future of our company and it's a promise to customers that we'll keep innovating. When we launch XFINITY in a market, we’ll rebrand our products: XFINITY TV, XFINITY Voice and XFINITY Internet (our company, of course, remains Comcast). This transition is already well underway across the country. Next week, XFINITY will roll out in 11 markets including: Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco, with more markets to come later this year.
Internetnews.com says the new name is meant to reflect Comcast's enormous growth in its services and product offerings. Some blogs - see here and here - are poking fun at the new name. Some are also asking if this means NBC could become the Xfinity Network.
Comcast is in the process of rebranding its cable, voice and internet services as Xfinity. The move was announced 
