Bloomingdale's to Host First Designer Open See Event
In an effort to attract young and upcoming designers, Bloomingdale's is hosting
its first-ever open-see event on February 6, 2009. Bloomingdales buyers will see upcoming designers' collections on a first come, first serve basis. It's sort of like the regional American Idol auditions, only with clothing. The execs will look at women's ready-to-wear and accessories from 12-4 at the New York flagship store.
"We're very excited to be doing our first open-sees at Bloomingdale's," said Stephanie Solomon, vice president of fashion direction. "Giving young talent the opportunity to present to our fashion office broadens our scope beyond market visits. We're hoping to find the next great, emerging designers."
Henri Bendel has held open-sees for designers for more than 40 years. More than 500 aspiring designers have been known to camp out for hours at Bendel's open-sees for a chance to have their collection carried in the store. Bendel's legendary chief Geraldine Stutz was the first to start screening unproven talent in the Sixties. Over the years, Todd Oldham, Anna Sui, James Purcell and Colette Malouf were among those whose careers were launched by turning up with designs in hand at the Fifth Avenue flagship. Bendel's next edition will be held March 30.
This is a fantastic opportunity for aspiring fashion designers who can get to New York. The other open-see dates are March 6, April 3 and May 1.
In an effort to attract young and upcoming designers, Bloomingdale's is 
