Shopping Blog
Advertising
Classifieds
Contact us
Giveaways
Homepage
RSS Feed
Search
Twitter
Web Feeds









Bruce Springsteen Calls Wal-Mart Deal a Mistake

Bruce Springsteen Greatest HitsIn an interview with The New York Times, Bruce Springsteen now says that it was a mistake to do a deal with Wal-Mart to market his greatest hits album.
He made another promotional deal he now bluntly calls a mistake. On Jan. 13 a $10 collection of Bruce Springsteen and the E Street Band's "Greatest Hits" — 11 songs from a 1995 hits anthology, as well as "Radio Nowhere" from "Magic" -- went on sale exclusively at Wal-Mart. Since Wal-Mart has been accused of anti-union practices by Human Rights Watch, among others, and has paid large fines for violating labor laws, the announcement prompted online criticisms like the one from asroma on the fan site backstreets.com: "Bruce is doing biz with Wal-Mart? Kind of goes against everything he stands for."

In an interview with Billboard, Mr. Springsteen's manager, Jon Landau, defended the release, saying Mr. Springsteen's albums were already in Wal-Mart, which accounts for 15 percent of his sales. He also said: "We're not doing any advertising for Wal-Mart. We haven't endorsed Wal-Mart or anybody else. We're letting Sony do its job."

But Mr. Springsteen said the decision was made too hastily. "We were in the middle of doing a lot of things, it kind of came down and, really, we didn't vet it the way we usually do," he said. "We just dropped the ball on it." Instead of offering the exclusive collection to Wal-Mart, "given its labor history, it was something that if we'd thought about it a little longer, we'd have done something different." He added, "It was a mistake. Our batting average is usually very good, but we missed that one. Fans will call you on that stuff, as it should be."
Well, the execs at Wal-Mart can't be too happy about this interview. The greatest hits album can be fond on walmart.com here. The Boss is scheduled to perform the halftime show at the Super Bowl today.

Tags: bruce-springsteen | wal-mart | superbowl | bruce-springsteen-walmart

Posted on February 1, 2009
Permalink | Subscribe | | | Comments (View) |





blog comments powered by Disqus

The Writers Write Lifestyle Network
Bloggers Blog
Crafters Craft
Drivers Drive
Fantasy SF Blog
Gamers Game
Health News Blog
HowToWeb.com
The IWJ Blog
Lovers Love
Media Cynic
Petosphere
Pleasant Morning Buzz
Readers Read
Science News Blog
Shopping Blog
Singers Sing
Surfers Surf
Traders Trade
Video Nacho
Watchers Watch
Workers Work
The Write News
Writer's Blog

Sales & Coupons
ShoppersShop.com's Sales & Deals section includes coupons, sales and free shipping offers.



Search ShoppingBlog.com


Add to Google












www.shoppingblog.com

Copyright © 2002-2010 by Writers Write, Inc. All Rights Reserved.