The Snuggie is a kind of blanket that you can wear. It's a soft fleece blanket with oversized sleeves. The product has been promoted through tv commercials that promise a Snuggie and a free book light for $19.95 plus $7.95 postage and handling. They will also throw in a second Snuggie free with your order if you another $7.95 for postage and handling. That offer is also promoted on the getsnuggie.com website. The Snuggie comes in three colors: burgundy, royal blue and sage green.
The blanket with sleeves idea doesn't seem like much but it has really caught on. USA Todayreports that over 4 million Snuggies have been sold. Snuggie groups on social networks and mentions by Jay Leno and Ellen DeGeneres have helped the Snuggie become part of popular culture.
"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.
Indeed, Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Watch them on YouTube — nearly 300 parody videos posted, including one titled "The Cult of the Snuggie," with 146,000 views as of Tuesday.
Jay Leno makes fun of them: "Lard-ass quilt was the original name! Why not just put your robe on backwards?" Ellen DeGeneres spoofed them, trying one on during her show. Fox News even spotted someone wearing a Snuggie in the crowd at President Obama's inauguration last week.
There's also a website called Snuggie Sightings where Snuggie fans share photos, stories and Snuggie-related news. USA Today says not everything is rosy in Snuggie world. There have been some complaints - ordered Snuggies have not arrived or have taken longer than the advertised four to six weeks.
We think Snuggies are a must-have item in a woman's wardrobe. They would be the perfect choice of attire when you want to get the message across on a date that you'd really like him to leave and make it an early evening. Because nothing says "not tonight" like a Snuggie.
The Snuggie is a kind of blanket that you can wear. It's a soft fleece blanket with oversized sleeves. The product has been promoted through tv commercials that promise a Snuggie and a free book light for $19.95 plus $7.95 postage and handling. They will also throw in a second Snuggie free with your order if you another $7.95 for postage and handling. That offer is also promoted on the 
