The Daily Mailreports
that more and more brides are walking down the aisle with a baby bump. That has led to a rise in the sales of maternity wedding gowns in white.
Last year, an estimated 20,000 brides in Britain were pregnant on their wedding day, accounting for 10 per cent of all first-time brides under the age of 45.
And if soaring sales at maternity bridal boutiques are anything to go by, more pregnant women than ever are opting to wear a traditional white dress.
One person feeling the benefit is Tiffany London, founder of Tiffany Rose - a website selling wedding dresses solely for pregnant brides.
She has seen sales of her range of maternity wedding dresses, ranging from £135 up to £369, soar recently, reaching sales of 1,000 dresses in 2008 alone - 50 per cent up on 2007.
"It's been amazing to watch our maternity bridal range take off," she said. "We've seen a steady growth in over the last few years, and it's still growing. It's really a reflection on our society: we're much more open-minded than we once were."
Most of the brides are aged between 25 and 29, say the figures from the Office for National Statistics, and are around three to five months pregnant on their wedding day.
We wouldn't be surprised if the American statistics were similar to the British ones. You see maternity wedding gowns on tv all the time, and it appears that the social stigma of wearing white while pregnant is gone. The dress above is called the Athena gown. It retails for approximately $520 (U.S.) at the British store Tiffanyrose.com.
