After the banned Eva Mendes fragrance ad from last year, Calvin Klein has created another R rated ad, this time for its jeans line. The ad has been
banned
even from late night tv, because it features several young men and topless girls writhing around on a couch in someone's basement. Basically it's every mom's worst nightmare come true.
Steven Meisel shot the new Jeans commercial, which has a grainy quality and looks like it was produced in an old basement, with male and female models -- including Anna Selezneva, Anna Jagodzinska and Natasha Poly -- who aren't wearing much more than their Calvins and are writhing around all over each other. The 15- and 30-second spots will initially be exclusive online at calvinkleinjeans.com, the home of the brand's future U.S. e-commerce site, beginning Friday. The commercial will be the site's main attraction until the completed site launches in the summer.
Calvin Klein is working on an edited version of the commercial that will air on cable, while outside the U.S., countries such as Italy, France, Spain and Germany will show the uncensored version. The print campaign, which features still shots from the commercial, will appear in March issues of magazines. The campaign will also include outdoor billboards and LED screens, with the latter version set to launch on Sunset Boulevard. Hopefully, for drivers' sakes, the screens will show the edited version.
