JCPenney has unveiled a new logo. The logo has the letters "jcp" in white inside a blue square, which is located in the top left quadrant of a red square. JCPenney says the new logo "combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square."
JCPenney says the square frame imagery will be evident throughout all of its future marketing.
