Girl Scout Cookies Downsizing Cookie Offerings to Six, Thin Mints Make the Cut
The recession has now hit The Girl Scouts of America. The Wall Street Journalreports that big changes are underway for their popular annual cookie sales drive. The organization will cut costs and increase revenue by selling only six different cookies. Slow sellers will be dumped.
Lovers of the chocolaty Thin Mints, crunchy peanut-buttery Do-Si-Dos and buttery Trefoils shortbread don't need to fret. The Girl Scouts governing body has told the two commercial bakers the scouts deal with that they must produce those three every year. Likewise, Samoas (called Caramel deLites in some parts of the country) and Lemon Chalet Cremes will also have a place in the pantry this year. So, too, Tagalongs (also known as Peanut Butter Patties).
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"We're all seeking a little more simplicity," says Amanda Hamaker, the manager of national product sales for the Girl Scouts, which have been selling cookies since 1917.
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"Our top five varieties make up 77% of cookie sales," Ms. Hamaker says. "The others are yummy and fun, but they're side dressing—leaving councils with an awful lot of alternate varieties left over."
So no more Thank U Berry Munch or All Abouts shortbread cookies dipped in fudge, which were flops in years past.
So long as they're keeping the thin mints and the Trefoils, we have no objections. Cookies in some areas will be more expensive -- they will cost $4 a box in New York and Chicago. Dallas and Duluth will not be seeing a price hike this year.
