Starbucks announced it has shipped more than 100 million K-Cup packs. The packs are designed for use in Keurig Single Cup Brewers. Starbucks says the growth of the premium single cup coffee segment overall has been explosive over the last several years, up 138% year over year for the 52 weeks ended January 1, 2012.
Jeff Hansberry, president, Channel Development for Starbucks, says, "Thus far, we've reached 11% dollar share in the premium single cup segment with Starbucks Coffee K-Cup Packs. Our focus with the initial launch has been on Keurig Single Cup Brewer owners. Our next big opportunity will be to attract new customers to the category."
