Analyst Projects Apple Will Sell 1.4 Million Tablets in 2010
The Applet tablet does not even exist yet and already analysts are making projections. AppleInsider reports that Piper Jaffray analyst Gene Munster is making a forecast of 1.4 million units sold in 2010. This is with the device costing $600.
"For purposes of sensitivity, assuming the tablet comes out in March 2010, we believe Apple would sell around 1.4 units at a $600 [average selling price] in 2010," he wrote. "The tablet is not yet included in Street models, so we expect the multiple to expand as tablet hype builds ahead of the announcement, and numbers to go up once the device is announced."
Munster's comments come on the heels of media reports that pinpoint Apple as the direct -- or indirect-- owner of various tablet-suited trademarks such as iSlate, Magic Slate, and TabletMac. They also follow a pair of reports from earlier in the day that claim Apple has placed large orders for 10-inch tablet displays with reinforced glass panels.
If the tablet costs $600 this forecast seems reasonable. However, the price may be wishful thinking. There have been many other reports that put the tablet at $1,000 or more. The cost of the tablet is going to have a lot to do with how many units Apple can sell, especially in this weak economy.