Bruce Springsteen to Release Walmart Exclusive Album
Bruce Springsteen is going to release a new greatest hits album that will be available only at Walmart.
Hoping to cash in on Bruce Springsteen & the E-Street Band's Super Bowl appearance, Wal-Mart will exclusively release the group's Greatest Hits at a low price on January 13th. As opposed to Springsteen's 1995 collection Hits, the comp's 12 tracks will focus on Bruce's work with the E Street Band, thus iconic albums like Nebraska and Lucky Town aren't represented, nor does the LP feature any unreleased material.
Fans clamoring for new Springsteen songs will get their wish two weeks later on January 27th, as his new album Working on a Dream hits stores.
Walmart had great success with its exclusive offering of AC/DC's album, Black Ice: the chain sold over one million albums. Walmart won't sell that many of a greatest hits album but it still gives Walmart a chance to encouarge people to come back for the release of the Boss's new Working on a Dream album, which Walmart does not have an exclusive deal for.
Springsteen's new greatest hits album can be found here on walmart.com.