WWDreports that Eva's new signature fragrance, Eva by Eva Longoria, is forecast to make $15 million in revenues during its first of sales. That's a very big sales figure but considerably less than the $100 million in global revenue forecast for Beyonce's Heat fragrance.
About her new fragrance, Eva Longoria Parker, says, "I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that."
The top notes of Eva's fragrance include citrus, neroli, bergamot tea and aldehydes. Other notes include sheer jasmine, muguet, violet, freesia, skin musk, amber and sandalwood. WWD says the fragrance will cost $45 for a 1.7-oz. version and $58 for a 3.4-oz. version. It will go on sale in April at retailers including Macy's, Dillard's and Bon-Ton.
WWD 
