Valentine's Day and Super Bowl Become Super Valenbowl at Target
Reuters Shop Talk blog reports that Target announced plans to combine Valentine's Day and Super Bowl promotions in its stores. The Super Bowl is February 7th and Valentine's Day is February 14th so the two big days are just a week apart. At Target the two events will be combined to become Super Valenbowl. Michael Francis, Target's chief marketing officer, announced the plans in a meeting with analysts.
"As the timing of the Super Bowl now encroaches more and more on more on Valentine's Day, we've embraced the challenge and decided to create a uniquely Target holiday, which we've called Super Valenbowl. It's a great opportunity to have some fun and reassure Mom she can get everything she needs from Super Bowl party supplies to Valentine's Cards and treats all in her favorite store," Francis told a chuckling audience.
The football player with pink cupid wings is pretty amusing.
Image: Reuters, via screenshot from Target's analyst meeting Webcast
