Beyonce's First Fragrance, Heat, Will Debut in February
Beyonce's first fragrance will be called Heat. The fragrance is the result of a partnership with Coty, Inc. WWDsays the Heat's top notes include red vanilla orchid, magnolia, neroli and blush peach. Beyonce told WWD in an interview that the idea for Heat came from the fire used in her performance and bottle's coloring comes from her two favorite colors, red and gold.
"A lot of my performances have had fire involved, so we thought 'Heat.' Also, red is one of my favorite colors, as is gold," she noted; both colors frame the bottle. “So then we thought of making the bottle look like it's on fire. I love antique bottles - my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two."
Beyonce's fragrance will hit stores in February. WWD says industry sources believe Heat could generate $100 million in global revenues in its first year, so it is a very significant fragrance launch. It will also be an early test of the health of the economy in 2010.
