There are reports that Google is in talks to acquire Yelp for as much as $500 million. Yelp is an online yellow pages website that lets people post reviews of restaurants, stores and services. The Guardianreports that Yelp is expected to make between $30 and $50 million in revenues for 2009.
Yelp is expected to generate between $30m and $50m in revenues this year, and could provide the Silicon Valley giant with a new - and more social - way of providing information to people about their local area.
A spokeswoman for Yelp told the Guardian that the company does not comment on rumour or speculation.
If the deal goes through, it will mark the latest a flurry of activity for the world's most influential technology company. It has garnered a reputation for big money acquisitions in recent years by purchasing a string of high-profile web services, but had slowed down the number of buys it was making over the past year.
It is believed that Google is interested in Yelp because it could help it sell local ads. Yelp's community is strongest in the San Francisco region.