Katherine Heigl has a new line of glamorous medical uniforms out called the Katherine Heigl Collection. Apparently, the theory is that health care workers will want to look like Dr. Isobel Stevens, Katherine's character on Grey's Anatomy. The line is available at katherineheiglcollection.com. Katherine was approached by Peaches Uniforms about doing a line which gives nurses the opportunity to add some zip to their uniforms with colors like fuchsia and a variety of cuts. Doctors and surgeons aren't left out either -- she has lab coats and surgical scrubs as well.
"Celebrity designers are a growing trend," says Lilly Berelovich, president and chief creative officer for Fashion Snoops, a fashion forecasting and trend information service. "We are seeing Hollywood starlets put their names on everything from purses to perfume. Actors often capitalize on their on-screen personas to leverage business opportunities and extend their own personal brand."
The Katherine Heigl Collection has cargo pants, retro prints, casual hoodies, silk screen tops and blazer-style jackets. Most items in the collection are priced between $20 and $35.
Katherine is ahead of the curve on this one. Healthcare is a growth industry and the workers want better looking outfits. Baby Phat also has a line of groovy scrubs that nurses really love.