AT&T, Tag Heuer Evaluating Relationship With Tiger Woods
Accenture has already left Tiger Woods because of his string of tawdry affairs. CBS News reports that AT&T and Tag Heuer are considering dropping Tiger Woods as well.
For now, his other sponsors are sticking with him. AT&T and luxury watchmaker Tag Heuer both say they are evaluating their relationship with Woods. Nike, whose golf equipment, marketed around Woods, brings in $800 million a year says, "We look forward to his return to golf."
Perhaps no one is looking forward to Tiger's return more than the sponsors of the San Diego Open, formerly the Buick Open, at Torrey Pines - the first PGA tour event of the year Woods usually attends.
"It is somewhere between 15 to 25 percent additional income from those tournaments that have Tiger versus those that don't," said Tom Wilson of the San Diego Open.
Tag Heuer makes both men's and women's watches under its Tiger Woods Professional Golf Watch brand. Both men and women now have a diminished view of Tiger Woods because of his sex scandals but a women's Tiger Woods watch is going to be an especially difficult sell going forward.
Accenture has 
