The new photos for the Louis Vuitton Spring 2007 campaign starring Scarlett Johansson are out and we love them. They are so retro and fun. LV said it was going for an 18th century fêtes galantes look and that she's on a swing. But we're not really feeling a Fragonard The Swing vibe here. Instead, we expect Fred Astaire to tap dance out on board the yacht at any moment. Then, Scarlett can purse those lips and dance around the deck with him. Ok, so we love old musicals and have seen every one like a million times. So sue us. But we see 30's here, not 1700's with "a dash of street style."
Whatever century they were going for in the ads, Louis Vuitton has a real problem. Scarlett really looks fabulous in any kind of period costume -- just watch her in The Prestige, for example.
With those red lips and the Shirley Temple hair and the lingerie-inspired ensembles, no one -- and we mean no one -- is looking at the handbags.