Model Lara Stone will be the face of Louis Vuitton's next campaign. Vogue UKreports that Louis Vuitton artistic director Marc Jacobs says they picked Lara Stone because they wanted a "modern, iconic, sexy beauty."
"Because the collection loosely took its cues from the idea of the New Age traveller, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty... It had to be Lara Stone," explains Louis Vuitton artistic director Marc Jacobs.
Madonna was the face of Louis Vuitton's last two campaigns.