Target has a new iPhone app out called "Gift Globe" that acts like a snow globe reportsInternet Retailer. iPhone users who have installed the app can shake their iPhone and snow will fall inside the virtual Target snowglobe and a new gift idea will be revealed. Each time the iPhone users shakes the iPhone the snow falls again and a new gift idea from Target appears.
The Target Gift Globe uses mobile technology to turn a shopper's iPhone into a snow globe. After a shopper opens the colorful app, he selects age, gender and other attributes to focus a gift search. He then literally shakes his phone, just as he would a snow globe, and the screen is filled with falling snow that eventually dissipates to reveal a gift recommendation. He then can shake it again to receive another recommendation, and so on.
Users can touch the gift image on-screen to click through to Target.com. There they can purchase the product online or locate a nearby store.
The app can also be used to find a nearby Target store. There is no charge for Target's iPhone app but you do need an iPhone. More details can be found here, here, here, here, here, here and here.
Target has a new iPhone app out called "Gift Globe" that acts like a snow globe 
