Kohl's Renews Simply Vera Vera Wang, Expands Into Cosmetics
Kohl's Corporation has announced the early renewal of its license agreement with Vera Wang for Simply Vera Vera Wang merchandise. Kohl's also announced its plans to expand Simply Vera Vera Wang into cosmetics by Spring 2012. First licensed by a subsidiary of Vera Wang Group to Kohl's in 2006, the Simply Vera Vera Wang collection also includes all apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.
At launch in Spring 2012, the Simply Vera Vera Wang branded line of cosmetics will include make-up and color, skin care, bath and body products and beauty accessories.
Vera Wang says, "As part of my incredible partnership with Kohl's, I will now be able to offer women all over America my own personal regimen for skincare and make-up. It is an easy, light, modern and effortless approach to beauty and creativity. As a result of my renewal of the Simply Vera Vera Wang contract, Kohl's amazing ability to grow businesses, and their unique understanding and appreciation of my aesthetic, I am proud to announce this whole new business we are about to launch! For sheer allure and enhancement make-up can inspire individuality, creativity and exploration. Like fashion, make-up is also transformational. I love the artistry of make-up to accentuate, enhance, or create a mood for any time of day or occasion."
