Lamborghini has opened an Automobili Lamborghini boutique in Westfield Topanga, a luxury shopping center outside of Los Angeles. The Los Angeles fashion boutique will be the second Automobili Lamborghini boutique to open in 2009, after the Beijing, China store in November.
The boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections. The collections include tailored Italian fashion and fine Italian leather accessories including hats, shoes, and briefcases as well as Lamborghini crested t-shirts, sweatshirts and accessories. The Collezione line is also sold at authorized Lamborghini dealers and lamborghinistore.com.
"Opening an Automobili Lamborghini Boutique in Los Angeles further demonstrates our brand extension strategy towards high-end products consistent with the spirit of luxury sports cars," stated Lamborghini CEO Stephan Winkelmann. "The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini super sports car: Extreme, Uncompromising and unmistakably Italian. The Automobili Lamborghini Boutique embodies this culture to offer customers access to a more glamorous and exclusive world."
In celebration of the opening, nearly 30 Lamborghini owners gathered with their sports cars in Santa Monica for a drive event. They were joined by Lamborghini executives, including CEO Winkelmann, who led a convoy in a scenic drive to the grand opening of the Automobili Lamborghini Boutique. A Collezione runway fashion show introduced guests to new products from the Autumn/Winter 2009 Collection.
