Sean Diddy Combs rocked HSN's world with his personal appearance to sell his fragrance I Am King. Diddy chilled in his custom set that HSN built for him and chatted with starstruck fans who called in. His fragrance sold out 5600 bottles of fragrance at $60 a bottle. No doubt HSN execs are very pleased with the new Fragrance King. In this clip Diddy is quite kind -- and very cool -- with a very nervous fan who called in. Love the sign off: "Merry Christmas to the kings in your life!" Take a look: