K-Swiss has opened its first U.S.-based running retail store in Santa Monica, California. K-Swiss Santa Monica will showcase the company's latest performance footwear, apparel and accessories as well as lifestyle components. K-Swiss also plans to use the new retail location to elevate its brand's presence leading up to and during the LA Marathon in March 2010 as the race's official footwear and apparel sponsor. The new store is less than a mile away from the marathon's finish line.
"The Santa Monica store will play a key role in our partnership with the LA Marathon, especially since the finish line is less than a mile away from the store," said David Nichols, executive vice president of K-Swiss. "With product, experienced staff, and coaching advice, we see the store as a go-to destination for runners as they train for this big event."
K-Swiss currently operates running stores in Taiwan, Korea, Singapore and Hong Kong.
