Kmart.com Tries Easter Egg Concept to Drive Traffic
ABC Action News reports that K-Mart isn't ready to give up on Cyber Monday just yet. They plan special codes for the next couple mondays.
And for the next two Mondays secret offer codes will save you big. On Monday, December 8th, enter the code ILOVEKMART2 and save an extra $5 dollars off a $25 purchase. On December 15th, you can get the same deal when you enter ILOVEKMART3.
To save, enter the codes at checkout. The codes cannot be reused.
The article says K-mart also has hidden ornaments on its website. If you can find one you get an additional discount. Many video games also have hidden features or treasures. These are known as "Easter Eggs" in video games. It's interesting to see retailers embracing the concept and it could work if there are enough of the hidden ornaments to keep shoppers happy. It should increase traffic to kmart.com anyway.
ABC Action News 
