Victoria Secret Launches Flagship Store in Manhattan
Victoria Secret has unveiled a new flagship store in Manhattan. The store is located at 722 Lexington Avenue. The store's facade includes pink lit windows. The interior of the store uses a black and white color palette for the floor, enclosures and shelving that contrasts with the pink and red lingerie. Black and white photography of the Victoria's Secret Angels lines the walls of the store.
The Manhattan Victoria Secret carries the brand's full range of private-label lingerie collections, which include Very Sexy, Angels, Body by Victoria, Sexy Little Things and Biofit. Other brands from around the world are also sold at the store including Pleasure State from Australia, Rosanna Ansaloni from Italy, Princesse Tam Tam and Elise Anderegg from France and New York's Flora Nikrooz.
Embroidered monograming is available in-store for some items. The Manhattan Victoria Secret store also includes a Secret Notes Fragrance Bar, which allows customers to create their own signature scent.
Here's Victoria Secret President and CEO Sharen Turney talking about the new flagship store.
