J.C. Penney has inked a deal with Spain's fast fashion company Mango. Penney's will be the exclusive department store retailer of Mango fashions in the U.S.
The deal, announced by the companies on Tuesday, will help Mango strengthen its presence in the United States, where it has 12 stores. Targeting women ages 18 to 40, Mango operates 1,300 stores worldwide.
Fast fashion refers to affordable clothing collections that are designed, made and marketed quickly then replaced by a new collection.
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Each Mango store within a J.C. Penney will take up about 1,000 square foot of space and serve as the anchor for a modern merchandise area within the store.
Scarlett Johansson is the face of Mango, but it's unclear if she'll be attending the launch of the Mango specialty stores inside 75 J.C. Penney locations across the U.S.
