Iconix Brand Group announced it has renewed its exclusive partnership with Britney Spears for its Candie's brand, which is sold exlusively at Kohl's. Britney Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010. Details on the spring 2010 Candie's marketing campaign will released next month.
Britney Spears says, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."