The World of Coca-Cola welcomed its 5 millionth guest over the Martin Luther King Jr. holiday. KoEun "Emma" Lee from Duluth, Ga. was the five millionth guest at Coca-Cola's Atlanta attraction. The World of Coca-Cola opened on May 24, 2007.
A celebration was launched KoEun's honor, which included a balloon drop and 8-foot-tall Coca-Cola bottles. There was also a photo shoot with the Coca-Cola Polar Bear. KoEun alos received a $500 gift certificate, 50,000 My Coke Rewards, a lifetime pass to the World of Coca-Cola and a plush Coca-Cola Polar Bear toy.