Katy Perry is the New Celebrity Spokesperson for Proactiv
Katy Perry has signed on to appear in commercials and marketing campaigns for Proactiv Solution. Katy Perry will play an integral role in the Proactiv's 2010 campaign. She will share her personal experience fighting acne with Proactiv Solution.
"Acne really made me want to hide. I'd wear makeup to bed or stay in if I had a bad breakout," says Katy. "I've tried so many things, and because I really pride myself on being a real person – someone who gives hugs, not handshakes – I want to tell people about my experience. My fans know that I would never get behind something if I didn't really believe in it. Since I started using Proactiv I've seen a massive change in my face and my confidence. I really believe in Proactiv, and I think, if I know that answer, I should tell you, 'I've got the secret, here's the secret, please take it!'"
Peoplereports that Proactiv has also signed Avril Lavigne and Jenna Fischer as pitchpeople .