Crocs, Inc. opened three new concept stores this week. The new shops are located in Mall of America in Bloomington, Minn.; Barton Creek in Austin, Tex.; and Streets at Southpoint in Durham, N.C. The stores allow shoppers to discover Crocs' shoe styles, which number over 250. Shoppers in the stores also have the option to purchase shoes through crocs.com if a particular style is not available in store
John McCarvel, President and CEO of Crocs, Inc., says, "This new concept store is a key part of our long-term strategic plan. We set out to merchandise our diverse product mix, as well as create a space that is flexible and can adapt to our evolving brand direction and merchandising offering. Moreover, we've delivered a store design experience that capitalizes on the existing connection between the Crocs brand and its core customer base, while also attracting new customers less familiar with the brand."
