57 Million Americans Definitely Plan to Shop on Black Friday
Reuters reports that a National Retail Federation polls has found that 57 million consumers will definitely be shopping after Thanksgiving. Another 77 million are considering it but will make sure the deals are good enough before they commit.
The poll by the National Retail Federation on shopping plans for the three days after the Thanksgiving Day holiday -- Black Friday, Saturday and Sunday -- found 57 million consumers definitely planning to hit the stores.
Another 77 million said that before heading out, they would make sure retailers were offering big enough discounts.
That is up from last year's survey in advance of Black Friday, when 49 million consumers said they planned to shop and an additional 79 million said they might if promotions were tempting. Holiday sales in 2008 turned out to be the worst in nearly four decades in the midst of a global financial markets crisis.
It sounds like the widespread publicity and media discussion of Black Friday is motivating shoppers to take a trip to the mall. There are more stores opening at midnight this year which will make Black Friday shopping easier for night owls who really don't want to get up at the crack of dawn.
