Forever 21 has
officially launched its new cosmetics line called love and beauty. WWD reports that the collection has 145 pieces.
"It made sense as a next step," said Forever 21 spokeswoman Kirstin Nagle. "If you think of our customer, she loves being on trend and, to complete her look, we had everything in our stores except the cosmetics piece."
Forever 21 has begun with a wide-ranging assortment that covers lips, eyes, face, nails, fragrance and tools and accessories such as cosmetic bags, tweezers and makeup brushes. The items are priced to move and nothing is more than $10.
"We are using a lot of the vendors that are making prestige cosmetics. It is the same quality as prestige vendors, but at Forever 21 prices," Nagle said.
Given the price points that Forever 21 has, we at first assumed that the cosmetics would be made outside the U.S., perhaps in China, to keep costs down. But a quick look at the website's offerings reveals that many of the products are made in the U.S.A.
With all the contaminated products coming out of China in the past few years, we'd really prefer that our cosmetics come from the USA, England, Italy or France, which have the strictest laws about what chemicals can be put into cosmetics. Some of the Forever 21 items do say "imported" but don't say where they are imported from. We'll be steering clear of those.
