Salma Hayek Joins Pampers and UNICEF to Bring Vaccines to Babies and Mothers
Now that she's a new mommy, the lovely and talented Salma Hayek is focusing on the needs of mothers in developing countries.
Salma has been named the new North American Ambassador of Pampers' "One Pack = One Vaccine" Program which provides life-saving tetanus vaccines to mothers and babies in developing countries. Pampers is undertaking the venture in connection with UNICEF.
The successful program was launched in 2006 in the UK and expanded in 2007 to other countries in Western Europe. It will debut in the U.S. and Canada in spring 2008. The program has already helped provide UNICEF with funding for more than 25 million tetanus vaccines distributed throughout Africa and Asia. The goal for the North American campaign is to provide at least 27 million more vaccines, which would bring the total global donations to more than 50 million vaccines.
"In our own small way, this is an opportunity for moms like me here in North America to help other mothers on a global level," said Salma. "I'm honored to work with Pampers and UNICEF to help raise awareness of this important program."
From April 1 through June 30, 2008, for every specially marked pack of Pampers product purchased in the U.S. and Canada, Pampers will provide UNICEF with funding for one tetanus vaccine for a mother in need worldwide.
"Childhood immunization is routine in the United States, but each year 140,000 infants and 30,000 women in developing countries die from tetanus -- a life threatening, but preventable disease which can be contracted during childbirth," said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. "While significant progress has been made -- last year Egypt and Zambia marked the elimination of tetanus -- the disease is still a threat to women and children in more than 45 countries. I applaud Salma and Pampers for joining UNICEF in the fight against tetanus and helping us to move closer to our goal of completely eliminating the disease."
President Clinton presented P&G with a certificate acknowledging the company's CGI commitments, including providing millions of tetanus vaccines in conjunction with UNICEF when the Pampers "One Pack = One Vaccine" program was announced at the Annual Meeting of the Clinton Global Initiative in September 2007. Pampers' partnership with UNICEF is part of Procter & Gamble's "Live, Learn and Thrive" global cause program to improve life for children in need around the world.
Participating products include Pampers Swaddlers, Swaddlers Sensitive, Cruisers and Easy Ups diapers and Pampers Sensitive Wipes, Swipers and Clean n' Go Wipes. Pampers will donate five cents per product sold for a total donation anticipated to exceed $1 million.
Now that she's a new mommy, the lovely and talented Salma Hayek is focusing on the needs of mothers in developing countries.
Salma has been named the new North American Ambassador of Pampers' "One Pack = One Vaccine" Program which provides life-saving tetanus vaccines to mothers and babies in developing countries. Pampers is undertaking the venture in connection with UNICEF.
