JCPenney to Cease Publishing Its Big Book Catalogs
The J. C. Penney Company will no longer publish its twice-yearly "big book" catalogs. It will focus instead on customized, more timely specialty catalogs. JC Penney says "increasingly, catalog shopping has converged with online and in-store shopping as customers view catalogs as 'look books' and inspiration sources for their in-store and online purchases."
Mailing giant catalogs featuring every single product does seem a little redundant when customers can easily find products online. Customers who want catalogs might prefer the option of customizing them so they get information about only the products they want.
The J. C. Penney Company will no longer publish its twice-yearly "big book" catalogs. It will focus instead on customized, more timely specialty catalogs. JC Penney says "increasingly, catalog shopping has converged with online and in-store shopping as customers view catalogs as 'look books' and inspiration sources for their in-store and online purchases."
