Taylor Swift to Create Line of Products for American Greetings
American Greetings has announced a partnership with country music star Taylor Swift. Taylor Swift will work with American Greetings' editorial and creative teams to create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings for American Greetings. The products will first be available online and in stores in spring 2010.
Taylor Swift said, "My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards. I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience."
