11 Alive news is reporting that Supervalu Inc. plans double its Save-A-Lot discount grocery store count in five years. They currently have 1,200 stores and want 2,400 by the end of 2014.
St. Louis-based Save-A-Lot, a wholly owned subsidiary of Supervalu Inc. (NYSE: SVU), plans to double its 1,200 U.S. store count in five years, and metro Atlanta is one of the markets it will target, said Rick Meyer, vice president of market development.
"A key part of our growth strategy is the Southeast, and that includes greater Atlanta," he said. "We see an opportunity in Atlanta. We have refocused on Atlanta and we feel excited about that."
The Wall Street Journalsays Supervalu's plans to increase its Save-A-Lot store count has to do with catering to a "long-term turn toward thriftiness by many customers."
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