Carl's Jr. says its commercial starring Kim Kardashian is its most successful celebrity ad campaign to date. In a statement, Carl's Jr. says, "Through Jan. 8, interest in Kim Kardashian’s salad commercial has received unparalleled press coverage, garnering 258 million media impressions (potential viewers/readers), more than three times the quantity achieved by any one of the chain’s previous celebrity commercial stars and, amazingly, more than all of them combined."
The ad stars Kim eating a Carl's Jr. grilled chicken salad while posing seductively in a bed and a bathtub. The YouTube video of the commercial has garnered over 1.8 million views already. Carl's Jr. has also scheduled a live streaming lunch date with Kim on Wednesday, Jan. 13 at Noon PST on Carl's Jr. Facebook page. Here is the video of the commercial. Take a look: