Estee Lauder Signs Deal With Makeup Artist Tom Pecheaux
Sassybella reports
that makeup artist Tom Pecheux has inked a deal to be the new Creative Makeup Director for Estee Lauder. The new color collection with his stamp on it will launch in Spring, 2010.
"We are incredibly excited to partner with Tom Pecheux," said Jane Hertzmark Hudis, Global Brand President, Estee Lauder. "Tom will add a new energy, style and fashion edge to Estee Lauder makeup. His intuitive sense of color and expertise in global beauty trends will help us redefine modern color in a bold new way."
*****
Pecheux's first advertising campaign for Estee Lauder will feature Hilary Rhoda and will launch in time for Spring 2010. Highly sought after, Pecheux's resume includes countless editorials and covers for Vogue Paris, Vogue Italia and American Vogue with his runway work including the likes of Balmain, YSL, Marni, Ralph Lauren, Badgley Mischka and Derek Lam.
The move is meant to give Estee Lauder a more fashion-oriented slant. Tom says he wants to bring a more "playful" touch to the line. We'll be very interested to see what he comes up with.
